Landing Page
Landing Page
Out of all the concepts, the one that resonated with me the most was “HR in the Jungle of Chaos.” It perfectly captures
the essence
of navigating the unpredictable HR landscape—transforming it into a thrilling survival guide for the modern HR professional.
I crafted the narrative of an HR navigating the jungle of office chaos, bringing the concept to life in a relatable and
engaging way.
To bring the concept to life, I focused on the logo and hero section of the landing page. By transforming everyday
office elements into a jungle—featuring calendars, paperwork, and laptops—I depicted an HR professional lost in
the wilderness of office chaos, creating a visually compelling and immersive experience.
HR professionals juggle overwhelming paperwork and employee management, making their roles stressful.
RazorpayX Payroll wants to provide an all-in-one toolkit to simplify month-end tasks and streamline operations.
With this comprehensive survival guide, HRs, admins, and even founders who find themselves
handling administrative tasks can save valuable time and focus on what truly matters—growing
their business and enhancing employee experience.
Design Approach
The goal was not just to build a resource hub for HRs, but to create an engaging, immersive experience that tells a
compelling story through this guide. I explored various concepts,
from portraying an HR navigating office challenges to seeking a Survival Kit, and even
gamifying the website experience to captivate our users.
Logo Design
Logo Design
HR Assets Design
HR Assets Design
Design Showcase
Design Showcase
The website concludes with the HR successfully escaping the jungle, empowered and equipped with the survival guide in hand.
Key Problem & Audience